Beyonce wants to be clear that a "Diva" is a female version of a hustler. And boy is Beyonce working on her new album as Sasha Fierce. So that's where those ugly glasses came into play; Beyonce wears them in her "Diva" video.
I have to admit that Beyonce is the kind of woman you just can't your eyes off of. She has her "Sasha Fierce" persona down pat.
Add to all that some black and white choreography, and Beyonce has herself the makings of a killer video that will get plenty of airplay on the Net. I say the Net because there simply are no music channels that play any music videos anymore. Go Beyonce.